If you’ve been going around the web reading articles regarding the importance of UI designer and the roles that it encompasses, you might have stumbled on a couple of pieces which compares UI and UX design.
But what exactly are the two? Why are there are a lot of people arguing over these roles?
UI vs UX Design
To start off, we’re going to define the roles of each of these areas to better understand what their relevance to the overall outcome of a project.
UI (User Interface) design focuses on one aspect of a certain project, and that is creating an interface which would make it easier for customers to use the product, as well make it visually appealing.
For instance, let’s say you’re currently building a website whose niche is newly release gadgets. The aim of the site is to establish a foothold in your niche and get people not only to subscribe to your newsletter, but also to buy the product available in your site.
A UI designer then construct a layout that is as user-friendly as possible, and create something that would make them click on your call to actions. Your price bar, your subscription button, and other elements that is design to interact with your visitor and make your site slick looking – all of these fall under the scope of the role of a UI Designer.
A UX (User experience) Designer, on the other hand, is widely involved in the whole process. That means that from the ground up – even before your idea is to be implemented – a UX designer should already be there.
Most of their roles revolve on your niche and those that it’s targeting. Conducting customer research, face-to-face interviews, creating prototypes, and field research are just some of the tasks of a UX Designer.
They’re there to judge if your idea is worth pursuing and determine what your targeted customers are looking for. These two roles are why UX designer should be hired first when you’re planning to launch a project.
Why chase an idea when it has no potential whatsoever? That’s why it’s important to sit down with a UX designer first and discuss whether or not the whole project will yield palatable results after its completion.
So why the argument? This is because both have overlapping roles which lead people to assume that the two is one and the same. Why hire both when it can be accomplished by a single head, right?
The reason why you need different hands is to provide focus for each designer. If you force a single person to take up two roles at once then you’ll burn them out faster than a paper douse in oil. And in the end, you’ll end up with a product that has an unfinished UX and UI, a product that has the right elements of both concepts but doesn’t quite reach its culmination, and a product that is worth diddly-squat.
So the next time you have a project, have it go through a UX designer first. If it gets green-lighted, proceed and have a UI designer work on the layout, while the UX oversee the whole thing ensuring that the outcome will have the highest value for your customers.